Fred Squared creates the level-up. People do the rest. We call this IPinuum: web and mobile IP that empowers the human spirit to achieve.
Like a certain 1970/80s sitcom, Fred Squared is moving on up. We’ve joined forces with Celia and Ben Dyer at TechDrawl. After many months of kicking each other’s tires, we inked the deal on January 1st, 2010. In short, my partners and I are now part of an incredible co-founder team of diverse talent and pas ... Continue Reading
A few weeks back, my son played a computer game that he really loved and set his mind on finding a way to get it. This seemed like a good learning lesson. The game retails for $30, but he was able to find a used one on eBay for $12 including shipping. So, he got to work, saved up his money and was able to pay for it. T ... Continue Reading
Did you know hardcore fans (the true believers) control the market and the fate of your brand? Earth update: (Moving forward starts with knowing where you stand.) Fact 1: Tribes define us. Always have. Conversations free us. Always will. Fact 2: It’s already happened. The world is ours. There is no one else to blame ... Continue Reading
Every once in a while I run across an interview that equal parts historical and insightful. Below is Charlie Rose’s conversation with Jen-Hsun Huang, the CEO of Nvidia. Having started his company 15 years ago targeted at a nascent video game industry, his technology now powers medical imaging devices that are ... Continue Reading
A recent report by Toronto-based Sysomos has shed some interesting light on the numbers behind Twitter. As many companies attempt to cost- and time-justify their current (or future) Twitter effort, real statistics have been more focused on the company’s meteoric growth than how people really interact. Much of the r ... Continue Reading
Every time I write that word, I have to look at it a few times. I try to recall the rule that my Elementary English teacher gave me about “i” and “e” and then I am quickly distracted by how much I loathed my English teachers. Then, I remember all the altercations that ended up with me in the Pr ... Continue Reading
Silos are the enemy within for large brands. One department does this, the other that. And to complicate matters, each has a different SVP protecting their domain. The first time these groups meet is in the customer’s hand — which is rarely a good thing. A great divide is most evident in the the div ... Continue Reading
User choice is absolutely required on the web. But, too many options and features will drown your company. ”The customer can have any color as long as it is black”, the (in)famous quote from Henry Ford is actually pretty good advice. The point being limited choice is not only better for profits, it ... Continue Reading
It’s my blog, and I will game if I want to… Game if I want to. Sometimes it’s best to have a little mindless fun and nothing deeper. Welcome to the world of free online video games. There are over 12,000 free games at your disposal. With that, there really is nothing more to say, except: play and ... Continue Reading
Recent goings-in within the technology world – most specifically the advent of Twitter user names and Facebook’s vanity URLs – has resurfaced the discussion around URL strategy. Traditionally, marketers have been mostly focused on what their main URL is and/or should be. Many of us have endured the battle of som ... Continue Reading
