My wife and mom will be the first ones to tell you that I have an obsessive personality.  I find something I enjoy and then take it to the limits.  It’s been many things over the years. When I was young, it was racing Jet Skis. I had to customize every component of the engine and learn how to do body work. In college it was frisbee golf.  We went so far as to design the famous TPC Techwood, had our own scorecards, handicaps and MS/Access database to keep stats. After college it was guitars and golf. Again, daily practicing and getting into every detail to be the best I could possibly be. Currently, it’s competitive IPSC shooting. My kids and I are reloading our own bullets, traveling to outdoor matches and even learning about custom gunsmithing.  Needless to say, these things become much more than just a hobby.

At times, these obsessions become intense and are very consuming.  This used to seem like a bad thing. Then, I realized how constructive it can be when pointed in the right direction. When you are truly passionate about something you think about it all day, dream about it at night, and can’t help but tell the world about it.

I’m so thankful for my business partners. They share that same trait and I think it is something that makes Fred Squared truly special. I can’t count how many late nights have been spent dreaming together on the phone or iChat… answering our essential question of “wouldn’t it be cool if… ?”. These are the times we push the limits of what others call “reality” and dream the impossible. Then, it usually continues with 4am emails containing relevant research, more crazy ideas and thoughts of business models.  Once the initial surge is at bay, the hard work begins of determining feasibility, scope and profitability.  If an idea can run the gauntlet, it is prioritized and added to the list. The list isn’t the end, rather  a way to keep focused on the things that pay the bills today while defining a bright future.  The ideas that really shake us up are the ones that we can’t get out of our minds and spark something deep within our souls.

Current Fred Squared Obsession: Kidnomi – Kidnomi is going to be unbelievable. My son wakes me up every morning with more and more ideas about it. The story gets more and more real every day. I never thought it would pay off to have played so many games like the Legend of Zelda and watched so many movies. Characters are developing and a new immersive universe is forming. Be alert, the time is nigh.

What are you obsessed about? How can you channel your passions to change the world?

Tags: Fred Squared, kidnomi, Obsession, Randy Arrowood

This entry was posted on Thursday, June 4th, 2009 at 11:50 pm and is filed under F2blog, Randy Arrowood. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.