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Company: Fred Squared, LLC  (Founded 2007)

Location: Atlanta, GA United States

Specialty: Web & Mobile Intellectual Property

Partner Bios:

DW:  Web Pioneer  /  UPS Tracking  /  Agency  Leader  /  Entrepreneur

Dave Walters has spent every minute of an 19-year technology career immersed in Atlanta.  As one of the first 12 members of the team led by Pam Alexander, he led the march from packaged software to full-on Internet business during the 1990s.  By defining core interactive strategies for brands such as Discovery Channel, UPS, Lowe’s, Elvis Presley Enterprises and hundreds more, Dave knows what it takes to succeed in an ever-changing environment – both inside a Fortune 50 company, and as an external agency partner.  By combining a program-level skill set built on owning applications like UPS Tracking with world-class agency experience at Modem Media (Digitas) and Tribal DDB, Dave has become a loyalty and marketing leader responsible for acquiring, activating and retaining millions of customers online. Whether is was fine-tuning the user experience of UPS Tracking’s 15 million daily sessions or producing direct marketing programs for Home Depot, the goal was always the same: a flawlessly executed program to increase revenue and decrease cost. Dave has spent the last five years defining and advocating a concept called Experience-Based Loyalty, which is built on enhancing customer relationships through insights as opposed to pricing discounts.  An early household full of Wes Montgomery, Sergio Mendez, Judy Collins and the Fat Boys was critical in forming a lifetime love of music.  Dave’s passion has translated to one amazing, eclectic iPod playlist.  Upon receiving a BS in Journalism from the State University of New York at Brockport in 1990, he promptly left the cold and snow for sunny Atlanta.

Dave currently leads commercialization at TechDrawl. He can be reached at dave@fredsquared.com.

HW:  Change Starter  /  UPS Shipping  /  Agency  Leader  /  Entrepreneur

Heath Wilkes has over 15 years experience working with Fortune 500 brands and Top 10 agencies. Armed with the large-scale interactive knowledge gained by a rare few and a hands-on portfolio of delivering successful enterprise solutions, Heath possesses the marketing and interactive chops required to fully engage customers with world-class brands. An SVP-level veteran of Modem Media (Digitas) and Tribal DDB, Heath was the strategic lead for multi-million dollar engagements at companies such as Delta Air Lines and The Home Depot, while also managing all account teams across the Southeast. In addition, Heath worked directly for UPS as the lead for UPS Shipping, CampusShip and many other online applications that served tens of millions on a fully-localized, international level — daily. During his tenure at UPS, he was one of the strategic architects of the online channel strategy for the “What Can Brown Do For You” rebranding campaign. His work helped expand UPS into new categories on the global supply chain. Heath’s passion and commitment for innovation and customer experience design are the catalysts behind many game-changing, online marketing programs from leading brands, including our own.  An avid fly fisherman and a BS graduate in Consumer Journalism from the University of Georgia, he contributes both to teaching him meticulous precision and unscripted creativity can (and should) co-exist as one.

Heath is currently the CEO of TechDrawl. He can be reached at heath@fredsquared.com.

RA:  GT Engineer  /  Travel GDS  /  Agency  Leader  /  Entrepreneur

Randy Arrowood, the ‘Scotty’ to our Enterprise, is wired with an engineer’s mind and the technological skills required to turn ideas into scalable implementations. Randy earned a BCmpE in computer engineering from the Georgia Institute of Technology.  He currently serves as President of the Coweta/Fayette Alumni Club, and still spends time on-campus as a steering committee member and student-mentor for the Georgia Tech Co-operative Education program.  With 15 years experience delivering and taming complex solutions for Fortune 500 companies and leading agencies, Randy has successfully led cross-functional teams for companies including Cendant, CheapTickets, Home Depot and EarthLink. Equally compelling, Randy was lured into the agency world were he served as head of technology for all of Tribal DDB and the Southeast lead for Modem Media (Digitas). All of which has combined to make Randy a bit of a miracle-worker in the technology arena. Randy has successfully provided solutions for almost any type of IT condition – from custom infrastructures to distributed networks utilizing the latest in third-party APIs. With a passion for what he nicknames “channel-unifying architecture,” Randy’s recent innovations include a universal POS solution that works across retail brands.

Randy is currently the CTO of TechDrawl. He can be reached at randy@fredsquared.com.

In a nutshell, we’re passionate about creating technology-based IP.

Fred Squared.  Turning that certain “it” into IP.