Did you know hardcore fans (the true believers) control the market and the fate of your brand? Earth update: (Moving forward starts with knowing where you stand.) Fact 1: Tribes define us. Always have. Conversations free us. Always will. Fact 2: It’s already happened. The world is ours. ... Continue Reading
Silos are the enemy within for large brands. One department does this, the other that. And to complicate matters, each has a different SVP protecting their domain. The first time these groups meet is in the customer’s hand — which is rarely a good thing. A great divide ... Continue Reading
The New Face of Marketing (Meet Major Nelson) The digital audience seldom falls for slick marketing ploys. We can’t be told or fooled into doing something. Companies have to gain our respect the hard way — by earning it. Leading brands that understand the shift are focusin ... Continue Reading
When it comes to the web, the URL name is everything. It’s how people find you, search engines rank you and the world remembers your brand. A bad name will snuff the digital life right from your hands. But, a great one propels just another search engine into Google. Or an instant ... Continue Reading
Let’s face it, the advertising culture has pervaded our world for the last eight decades — but it’s starting to meet its match. Not in one single channel, but in a combination of entities like the web, email, social media and direct marketing. (It’s ironic that ... Continue Reading
Nope, not the one originating from Istanbul. They have history classes at the community college if that’s your sort of thing. I’m talking about every GOB (grand old brand) that refuses to embrace customer simplicity. Even in the face of imminent death, the offenders are aplenty ... Continue Reading
