Posts Tagged ‘customer experience’

The Product-Channel Sync
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Posted in F2blog, Heath Wilkes on July 2, 2009

The Product-Channel Sync

Silos are the enemy within for large brands.  One department does this, the other that.  And to complicate matters, each has a different SVP protecting their domain.  The first time these groups meet is in the customer’s hand — which is rarely a good thing.  A great divide ... Continue Reading

End of the Byzantine Empire
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Posted in F2blog, Heath Wilkes on May 14, 2009

End of the Byzantine Empire

Nope, not the one originating from Istanbul. They have history classes at the community college if that’s your sort of thing. I’m talking about every GOB (grand old brand) that refuses to embrace customer simplicity. Even in the face of imminent death, the offenders are aplenty ... Continue Reading