Posts Tagged ‘integrated channels’

The Product-Channel Sync
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Posted in F2blog, Heath Wilkes on July 2, 2009

The Product-Channel Sync

Silos are the enemy within for large brands.  One department does this, the other that.  And to complicate matters, each has a different SVP protecting their domain.  The first time these groups meet is in the customer’s hand — which is rarely a good thing.  A great divide ... Continue Reading

Bringing Social Media to the Table
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Posted in Dave Walters, F2blog on May 18, 2009

Bringing Social Media to the Table

Let’s face it, the advertising culture has pervaded our world for the last eight decades — but it’s starting to meet its match.  Not in one single channel, but in a combination of entities like the web, email, social media and direct marketing.  (It’s ironic that ... Continue Reading