Sometimes we create things just to see if we can… That’s how min.fm came to be — an easy way to shrink URLs. Our tagline (fit to post) describes the new 140 character world we live in and our excitement for what’s happening in social media. If you feel the same, shr ... Continue Reading
Did you know hardcore fans (the true believers) control the market and the fate of your brand? Earth update: (Moving forward starts with knowing where you stand.) Fact 1: Tribes define us. Always have. Conversations free us. Always will. Fact 2: It’s already happened. The world is ours. ... Continue Reading
Recent goings-in within the technology world – most specifically the advent of Twitter user names and Facebook’s vanity URLs – has resurfaced the discussion around URL strategy. Traditionally, marketers have been mostly focused on what their main URL is and/or should be. Many of us ... Continue Reading
The New Face of Marketing (Meet Major Nelson) The digital audience seldom falls for slick marketing ploys. We can’t be told or fooled into doing something. Companies have to gain our respect the hard way — by earning it. Leading brands that understand the shift are focusin ... Continue Reading
Flight of the Fail Whale What’s so great about Twitter? In a word, everything. For me, the tweet represents the promise of the web fully realized. It yanks top-down communication away from destination clicks, and places each of us into an arena where we have the ability to be ... Continue Reading
Let’s face it, the advertising culture has pervaded our world for the last eight decades — but it’s starting to meet its match. Not in one single channel, but in a combination of entities like the web, email, social media and direct marketing. (It’s ironic that ... Continue Reading
Ever wonder what it takes to score a job in the new Twitter-powered world? Watch the video from what Pete Cashmore from Mashable calls the Number One response to a Twitter job posting at Murphy-Goode Winery. I completely agree this combination of graphic design, social media knowledge ... Continue Reading
