A recent report by Toronto-based Sysomos has shed some interesting light on the numbers behind Twitter. As many companies attempt to cost- and time-justify their current (or future) Twitter effort, real statistics have been more focused on the company’s meteoric growth than how people ... Continue Reading
Recent goings-in within the technology world – most specifically the advent of Twitter user names and Facebook’s vanity URLs – has resurfaced the discussion around URL strategy. Traditionally, marketers have been mostly focused on what their main URL is and/or should be. Many of us ... Continue Reading
The New Face of Marketing (Meet Major Nelson) The digital audience seldom falls for slick marketing ploys. We can’t be told or fooled into doing something. Companies have to gain our respect the hard way — by earning it. Leading brands that understand the shift are focusin ... Continue Reading
Flight of the Fail Whale What’s so great about Twitter? In a word, everything. For me, the tweet represents the promise of the web fully realized. It yanks top-down communication away from destination clicks, and places each of us into an arena where we have the ability to be ... Continue Reading
Ever wonder what it takes to score a job in the new Twitter-powered world? Watch the video from what Pete Cashmore from Mashable calls the Number One response to a Twitter job posting at Murphy-Goode Winery. I completely agree this combination of graphic design, social media knowledge ... Continue Reading
