Like a certain 1970/80s sitcom, Fred Squared is moving on up. We’ve joined forces with Celia and Ben Dyer at TechDrawl. After many months of kicking each other’s tires, we inked the deal on January 1st, 2010. In short, my partners and I are now part of an incredible co-founder ... Continue Reading
Did you know hardcore fans (the true believers) control the market and the fate of your brand? Earth update: (Moving forward starts with knowing where you stand.) Fact 1: Tribes define us. Always have. Conversations free us. Always will. Fact 2: It’s already happened. The world is ours. ... Continue Reading
Silos are the enemy within for large brands. One department does this, the other that. And to complicate matters, each has a different SVP protecting their domain. The first time these groups meet is in the customer’s hand — which is rarely a good thing. A great divide ... Continue Reading
User choice is absolutely required on the web. But, too many options and features will drown your company. ”The customer can have any color as long as it is black”, the (in)famous quote from Henry Ford is actually pretty good advice. The point being limited choice is not ... Continue Reading
It’s my blog, and I will game if I want to… Game if I want to. Sometimes it’s best to have a little mindless fun and nothing deeper. Welcome to the world of free online video games. There are over 12,000 free games at your disposal. With that, there really is nothing ... Continue Reading
People talk of adventure, then regret. The point is it’s all talk. Everyone has dreams, but why do many of us choose not to follow them? When did bitterness replace fear of failure as an acceptable emotion? The most bitter folks I know are the ones who’ve lived their lif ... Continue Reading
Winning teams fight for every inch. Enough said. Continue Reading
Once you watch the video above, lets talk… When we were kids, anything was possible. I was a Jedi, and elite member of G.I. Joe, a Movie Director and a Thundercat — just to name a few. Some may call that a vivid imagination, but it was real to me. So real in that I cr ... Continue Reading
The New Face of Marketing (Meet Major Nelson) The digital audience seldom falls for slick marketing ploys. We can’t be told or fooled into doing something. Companies have to gain our respect the hard way — by earning it. Leading brands that understand the shift are focusin ... Continue Reading
All entrepreneurs eventually face a Dorothy moment: vultures, vampires and bottom feeders — oh my! That point-in-time when so-called business people (i.e. those who do not create) try to convince you that what got you here in the first place is now somehow wrong. And you guessed ... Continue Reading
