Too many online startups fail because they force the business model to pay for their monthly operational costs in the first year. If they don’t sell enough at launch, doors close. The problem is the web does not work that way. Audience trust comes first. Reach second. The ... Continue Reading
Flight of the Fail Whale What’s so great about Twitter? In a word, everything. For me, the tweet represents the promise of the web fully realized. It yanks top-down communication away from destination clicks, and places each of us into an arena where we have the ability to be ... Continue Reading
SNL is a funny show. Has been. Always shall be. But, every so often, they hit my love of all things random with a bit of obscure comedy that sticks with me. So enters the final skit of SNL’s 2009 season. Will Ferrell lead singing a celebrity ensemble of Billy Joel’s ... Continue Reading
When it comes to the web, the URL name is everything. It’s how people find you, search engines rank you and the world remembers your brand. A bad name will snuff the digital life right from your hands. But, a great one propels just another search engine into Google. Or an instant ... Continue Reading
We’ve all heard this one before, but what exactly does it mean? True, the answer is different for everyone be it medicine, teaching or IP, but the equation is not. It takes love plus relentless drive with a good dose of talent to succeed. That is why many folks fail doing the thin ... Continue Reading
Nope, not the one originating from Istanbul. They have history classes at the community college if that’s your sort of thing. I’m talking about every GOB (grand old brand) that refuses to embrace customer simplicity. Even in the face of imminent death, the offenders are aplenty ... Continue Reading
